How to Remain Happy While the Entire World Is Tracking You


The question that I’m asking myself is, when are we going to stop sharing, and how far are we going to go to allow ourselves to monitor and surveil each other in kind of a coveillance? I believe that there’s no end to how much we can track each other—how far we’re going to self-track, how much we’re going to allow companies to track us—so I find it really difficult to believe that there’s going to be a limit to this, and to try to imagine this world in which we are being self-tracked and co-tracked and tracked by governments, and yet accepting of that, is really hard to imagine.

How does this work? How can we have a world in which we are all watching each other, and everybody feels happy? I don’t see any counter force to the forces of surveillance and self-tracking, so I’m trying to listen to what the technology wants, and the technology is suggesting that it wants to be watched. What the Internet does is track, just like what the Internet does is to copy, and you can’t stop copying. You have to go with the copies flowing, and I think the same thing about this technology. It’s suggesting that it wants to monitor, it wants to track, and that you really can’t stop the tracking. So maybe what we have to do is work with this tracking—try to bring symmetry or have areas where there’s no tracking in a temporary basis. I don’t know, but this is the question I’m asking myself: how are we going to live in a world of ubiquitous tracking?

-Wired co-founder and Cool Tools author Kevin Kelly on coming to terms with the future of the Internet and privacy, in an interview with

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Photo: docsearls, Flickr