Entrepreneurs continue to reflect on the lessons of Steve Jobs—is his story ultimately a cautionary tale about a person obsessed with the wrong things in life?
Soon after Steve Jobs returned to Apple as CEO in 1997, he decided that a shipping company wasn’t delivering spare parts fast enough. The shipper said it couldn’t do better, and it didn’t have to: Apple had signed a contract granting it the business at the current pace. As Walter Isaacson describes in his best-selling biography, Steve Jobs, the recently recrowned chief executive had a simple response: Break the contract. When an Apple manager warned him that this decision would probably mean a lawsuit, Jobs responded, ‘Just tell them if they fuck with us, they’ll never get another fucking dime from this company, ever.’
The shipper did sue. The manager quit Apple. (Jobs ‘would have fired me anyway,; he later told Isaacson.) The legal imbroglio took a year and presumably a significant amount of money to resolve. But meanwhile, Apple hired a new shipper that met the expectations of the company’s uncompromising CEO.
What lesson should we draw from this anecdote? After all, we turn to the lives of successful people for inspiration and instruction. But the lesson here might make us uncomfortable: Violate any norm of social or business interaction that stands between you and what you want.
“The Story of Steve Jobs: An Inspiration or a Cautionary Tale?” — Ben Austen, Wired

![Steve Jobs pledged to go “thermonuclear” in Apple’s battle against Google’s Android and device manufacturers like Samsung who he claimed ripped off the iPhone and iPad designs. But bringing a patent fight to court comes with significant risks:
Several Asian manufacturers were noodling around with similar-looking rectangular smartphones before the iPhone came to market. Tipping its hat to a fellow Korean manufacturer, Samsung notes that in 2006, nearly a year before the iPhone appeared, LG Electronics (066570) announced the round-cornered LG Chocolate, with ‘virtually all of the [design] features Apple claims’ to have patented. In December 2006, before Apple released images of the iPhone, Samsung itself filed a design patent in Korea for a similar rectangular phone called the F700. Smartphone and tablet-computer design was ‘naturally evolving’ in the direction Apple claims it has exclusive rights to use, according to Samsung. If true, that matters because basic patent law states that if an idea is ‘obvious’ to an ‘ordinary observer’ at the time of its invention, it doesn’t deserve patent protection. By attacking Samsung, Apple has inadvertently put its own patents into play.
“Apple’s War on Android.” — Paul M. Barrett, Bloomberg Businessweek
See also: “Google Android: on Inevitability, the Dawn of Mobile, and the Missing Leg.” — Mark Sigal, O’Reilly Radar, Dec. 3, 2009](http://25.media.tumblr.com/tumblr_m1o53bMnKe1qf4hl5o1_250.jpg)






